[Themaintainers] hands-on environmental economics

Jonathan Coopersmith j-coopersmith at tamu.edu
Sat Apr 16 15:04:23 EDT 2022 

A toast to these entrepreneurs!
Stay sane,

Jonathan

Jonathan Coopersmith


---------- Forwarded message ---------
From: Bloomberg Green <noreply at mail.bloombergbusiness.com>
Date: Sat, Apr 16, 2022 at 5:03 AM
Subject: A quick way to cut emissions from your cocktail
To: <j-coopersmith at tamu.edu>


Green x Pursuits By Joanna OssingerDecades of marketing and overpackaging
products means there’s plenty of low-hanging fruit in the effort to make
the bevera ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍ ‍
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By Joanna OssingerDecades of marketing and overpackaging products means
there’s plenty of low-hanging fruit in the effort to make the bevera
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9zbGkuYmxvb21iZXJnLmNvbS9jbGljaz9zPTgyNzczNyZsaT0yNzM5MDU5MCZtPWYwOTEwMjNhM2M4ZmMyNzQ4ODc1MTQzYjFiMjVkNDBmJnA9Mjc0Nzg4ODAmc3RwZT1kZWZhdWx0Jg/5508702a3b35d034698c7de2B120a5635__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvBgbrtsaQ$>
[image: Bloomberg]
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9ncmVlbg/5508702a3b35d034698c7de2B5d2b29d9__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvB5bgvHpA$>
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9zbGkuYmxvb21iZXJnLmNvbS9jbGljaz9zPTgyNzc0MSZsaT0yNzM5MDU5MCZtPWYwOTEwMjNhM2M4ZmMyNzQ4ODc1MTQzYjFiMjVkNDBmJnA9Mjc0Nzg4ODAmc3RwZT1kZWZhdWx0Jg/5508702a3b35d034698c7de2C12866488__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvA6zi44TA$>

By Joanna Ossinger

Decades of marketing and overpackaging products
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL25ld3NsZXR0ZXJzLzIwMjEtMDUtMDgvZ3JlZW4tcGFja2FnaW5nLWlzbi10LWdvb2QtZW5vdWdoLWFueW1vcmU_Y21waWQ9QkJEMDQxNjIyX0dSRUVOREFJTFkmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX3Rlcm09MjIwNDE2JnV0bV9jYW1wYWlnbj1ncmVlbmRhaWx5/5508702a3b35d034698c7de2B3b2a2f29__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvBLqIcfUA$>
means there’s plenty of low-hanging fruit in the effort to make the
beverage industry greener. And while many of the efforts to reduce waste
have concentrated on recycling
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9ncmFwaGljcy8yMDIyLXRlc2NvLXJlY3ljbGUtcGxhc3RpYy13YXN0ZS1wbGVkZ2UtZmFsbHMtc2hvcnQvP2NtcGlkPUJCRDA0MTYyMl9HUkVFTkRBSUxZJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPTIyMDQxNiZ1dG1fY2FtcGFpZ249Z3JlZW5kYWlseQ/5508702a3b35d034698c7de2Bbea36561__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvAM1nAv1Q$>
the billions of plastic containers, aluminum cans and glass bottles the
industry uses each year, one of the easiest and most cost-effective ways to
cut emissions, energy and consumption of raw materials is to rethink the
way drinks are packaged and transported.

Take Singapore-based EcoSpirits
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9lY29zcGlyaXRzLmdsb2JhbC8/5508702a3b35d034698c7de2B10a61466__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvDK-jQ4Jw$>,
which has introduced a change to the way alcohol is shipped and sold that
could eliminate an average of 60% to 90% of the carbon dioxide associated
with the traditional packaging and distribution of premium spirits,
according to a study performed by Deloitte. Its system has drawn
partnerships with iconic hotels such as London’s Savoy
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cudGhlc2F2b3lsb25kb24uY29tLw/5508702a3b35d034698c7de2B02dd9850__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvBEMf9k4g$>
and Singapore’s Raffles Hotel
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cucmFmZmxlcy5jb20vc2luZ2Fwb3JlLw/5508702a3b35d034698c7de2B2e01cddb__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvAK-Yz3qg$>
as well as global drinks brand Pernod Ricard
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cucGVybm9kLXJpY2FyZC5jb20vZW4/5508702a3b35d034698c7de2Bd6e0f748__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvDzafMUIA$>
.

Here’s how it works: instead of putting the liquid into glass bottles and
then shipping them around the world, the producer transports the liquid in
bulk. Once it reaches the local market, the drinks are decanted into
smaller, reusable containers called ecoTotes that are sent to the venue,
such as a bar or an hotel. There the drink is put into the bottles that
consumers are used to, or dispensed directly into a glass via an integral
tap. The empty containers are returned to the processing plant for
refilling. EcoSpirits estimates each ecoTote could eliminate more than
1,000 single-use glass bottles over its lifetime.
[image: Singapore Sling with Widges Gin ecoTote]
Singapore Sling with Widges Gin ecoTote. *Source: Raffles Hotel*

With consumer pressure growing, producers of luxury alcohol brands are
looking for solutions like this to help them adopt so-called circular
models that reuse materials
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbGVzLzIwMjAtMDEtMjMvY2lyY3VsYXItZWNvbm9teS1sdXJlcy1ibGFja3JvY2stZ29vZ2xlLWFzLWEtZGF2b3MtZGFybGluZz9jbXBpZD1CQkQwNDE2MjJfR1JFRU5EQUlMWSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fdGVybT0yMjA0MTYmdXRtX2NhbXBhaWduPWdyZWVuZGFpbHk/5508702a3b35d034698c7de2B7fed4b23__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvDEdCXeIA$>
and reduce waste and pollution. Many of the strategies adopted so far are
based on reducing the size and weight of bottles and cans and stepping up
efforts to get consumers to recycle containers. But reducing the use of
cans and bottles altogether has added benefits in reducing shipping
emissions and energy use.

“The transition to circular packaging technology is one of the most
important movements in the spirits industry today,” Paul Gabie
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2luL3BhdWxnYWJpZS8_b3JpZ2luYWxTdWJkb21haW49c2c/5508702a3b35d034698c7de2B94315c24__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvCILZ9ShQ$>,
ecoSpirits chief executive officer, said in an interview. “Circular is one
of the most effective ways for our industry to do its part in supporting
the United Nations Sustainable Development Goals and the global drive to
net-zero carbon emissions.”

EcoSpirits is one of several companies offering beverage makers ways to
slim their shipment profiles. Colorado-based BrewVo
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9icmV3dm8uY29tLw/5508702a3b35d034698c7de2B7104c7eb__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvC-p37RWQ$>has
developed a way to extract water and alcohol from beer before shipment and
reconstitute it at the destination. London-based Packamama
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9wYWNrYW1hbWEuY29tLw/5508702a3b35d034698c7de2B57b770a3__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvCOhKSTGw$>
makes lie-flat wine bottles that are 87% lighter than traditional
cylindrical glass ones and 40% smaller, so almost twice the amount of
product can be shipped in the same space, according to the company. It said
sales volumes rose more than 20-fold in 2020 and growth has continued
despite the pandemic.

The drinks industry still has some issues on the environmental front,
regardless. Spirits manufactured in one location might be flown anywhere
else in the world. The sourcing of ingredients can be a drain on the
food-and-beverage supply chain, too. And while the likes of ecoSpirits and
Packamama may be changing some practices, there’s still an awful lot of
single-use glass, and packaging and container space being used between the
creation of the product and the moment it hits a customer’s mouth.

Click here to read the full story about efforts to cut emissions from
cocktails.
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbGVzLzIwMjItMDQtMTYvYS1xdWljay13YXktdG8tY3V0LWVtaXNzaW9ucy1mcm9tLXlvdXItZHJpbmtzP2NtcGlkPUJCRDA0MTYyMl9HUkVFTkRBSUxZJnV0bV9tZWRpdW09ZW1haWwmdXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPTIyMDQxNiZ1dG1fY2FtcGFpZ249Z3JlZW5kYWlseQ/5508702a3b35d034698c7de2B9d743723__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvCr9oiFLg$>

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<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9zbGkuYmxvb21iZXJnLmNvbS9jbGljaz9zPTgzMDkxNSZsaT0yNzM5MDU5MCZtPWYwOTEwMjNhM2M4ZmMyNzQ4ODc1MTQzYjFiMjVkNDBmJnA9Mjc0Nzg4ODAmc3RwZT1kZWZhdWx0Jg/5508702a3b35d034698c7de2De74322d4__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvDYkCrPkQ$>

<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9zbGkuYmxvb21iZXJnLmNvbS9jbGljaz9zPTgzMDkxNSZsaT0yNzM5MDU5MCZtPWYwOTEwMjNhM2M4ZmMyNzQ4ODc1MTQzYjFiMjVkNDBmJnA9Mjc0Nzg4ODAmc3RwZT1kZWZhdWx0Jg/5508702a3b35d034698c7de2Ee74322d4__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvDo4Jsv2Q$>
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9zbGkuYmxvb21iZXJnLmNvbS9jbGljaz9zPTgzMDkyNyZsaT0yNzM5MDU5MCZtPWYwOTEwMjNhM2M4ZmMyNzQ4ODc1MTQzYjFiMjVkNDBmJnA9Mjc0Nzg4ODAmc3RwZT1kZWZhdWx0Jg/5508702a3b35d034698c7de2Ffa10f299__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvDHs7GZWA$>

<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly9zbGkuYmxvb21iZXJnLmNvbS9jbGljaz9zPTgzMDkyNyZsaT0yNzM5MDU5MCZtPWYwOTEwMjNhM2M4ZmMyNzQ4ODc1MTQzYjFiMjVkNDBmJnA9Mjc0Nzg4ODAmc3RwZT1kZWZhdWx0Jg/5508702a3b35d034698c7de2Gfa10f299__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvCRA-j60Q$>
Some other reads…

“This is one of those pretty obvious ideas,” says cofounder and CEO Mitch
Lee of his year-old startup’s work on electrifying pleasure boats
<https://urldefense.com/v3/__https://link.mail.bloombergbusiness.com/click/27390590.88290/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbGVzLzIwMjItMDQtMTAvZWxlY3RyaWMtYm9hdHMtaGVyZS1zLWV2ZXJ5dGhpbmcteW91LW5lZWQtdG8ta25vdz9jbXBpZD1CQkQwNDE2MjJfR1JFRU5EQUlMWSZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fdGVybT0yMjA0MTYmdXRtX2NhbXBhaWduPWdyZWVuZGFpbHk/5508702a3b35d034698c7de2B379610c6__;!!KwNVnqRv!A58Ldf2pOimZA-0dnmimKuMMyHyRv7JftzCPpQzGKxhcGBUxVOpGrtz6HkQymmOfXZjaT8UBXdgYBS2YcXlEXBr1RvAk8Giliw$>.
Arc Boat Co.’s first design, a pre-production model named the Arc One,
recently hit the water for a day of testing. Lee travelled with the team
building the vessel to Lake Arrowhead, about an hour-and-a-half east of Los
Angeles, Arc’s home base. The lake run along with other testing last fall
and this winter have informed a handful of specification changes — “in a
good way,” according to Arc — from those we reported on in November. The
220 kWh battery size, for example, has increased by 10%, nearly three times
the capacity of a Tesla Model Y.
[image: Testing the Arc One on Lake Arrowhead in California.]
Testing the Arc One on Lake Arrowhead in California. *Photographer: Photo:
Courtesy Arc*

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