[cs615asa] NYU CS Colloquium -- Online Data Forensics for Click Fraud Detection

[Jan Schaumann]

Hello,

I know it's very short notice, but for those of you available and
interested, this weeks Computer Science Colloqium at NYU (see
http://cs.nyu.edu/webapps/colloquia) has what looks to be a very
interesting talk today:

| *Computer Science Colloquium
|
| Online Data Forensics for Click Fraud Detection
| Ahmed Metwally, Google
|
| *Tuesday, February 16, 2010 12:30PM Warren Weaver Hall, 102*
|
| Synopsis:
| Internet advertising is crucial for the thriving of the entire Internet,
| since it allows producers to advertise their products, and hence
| contributes to the well being of e-commerce. In addition, the
| advertising revenue stream supports the operation of search engines and
| Internet content publishers. Some publishers are dishonest, and use
| automation to generate traffic to defraud the advertisers. Similarly,
| some advertisers automate clicks on the advertisements of their
| competitors to deplete their competitors' advertising budgets. These
| fraudulent clicks jeopardize the entire Internet advertising model.
|
| In this talk, we describe the Internet advertising model, and discuss
| the issue of click fraud that is an integral problem in such a setting.
| We start by classifying the click fraud techniques into two major
| classes based on the motivation of the fraudulent publishers and
| advertisers. We describe traffic analysis problems that model detecting
| both classes of fraud attacks. We propose using streaming and sampling
| algorithms on aggregate traffic as a viable way of detecting automated
| traffic, while not violating the surfers? privacy. We conclude by
| reporting the results of deploying these algorithms on various networks
| of advertising commissioners.

NYU (and other universities, including Stevens) frequently have
colloquia that are free to attend for anybody, and often give you a
chance to hear distinguished speakers on interesting topics.  You should
track their calendars for upcoming events.

-Jan
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: application/pgp-signature
Size: 189 bytes
Desc: Digital signature
Url : https://lists.stevens.edu/cgi-bin/mailman/private/cs615asa/attachments/20100216/1f9b6aad/attachment.pgp