[UR] Stevens.edu Top Line Dashboard

[Vincent Scordo]

Hi Everyone,

I wanted to share a dashboard that Constantine put together for Stevens.edu

https://lookerstudio.google.com/reporting/884ab0f0-1628-4968-9a80-2adf0046b593

It's a top-level report that will allow you to compare select web metrics such as:

- traffic (sessions and views)
- general engagement, form interactions, and on-site search
- traffic type and associated behavior (Organic Search, Paid Search, Paid Social, et. al. in relation to engaged sessions, duration, etc.)
- geography

The dashboard includes a date rage function where you can sort YOY, for example, or look at the at the last quarter or six months of performance.  We'll be adding other top line metrics over the next few weeks including a "themes section" (top areas and pages) as well as a "program demand" module.

Please let us know if other data points or features would be helpful for your specific areas.  Thanks to Constantine for a great job on the dashboard!

Some top-level info globally for the Stevens.edu (Oct, 23-Oct, 24):


  *   Majority of our traffic comes from Organic/Direct/Unclassified (~87%)
  *   60% US and 40% Global (traffic split)
  *   India, Africa, and China represent our largest non US traffic sources (in order)
  *   NJ, NY, and CA represent our largest sources by State
  *   ChatGPT, Organic, Direct, and Referral represent our four largest engaged audiences by channel type (ranging from 2:23 to 1:09 minutes; note ChatGPT volume is very low currently)


Vincent Scordo
Senior Director, Web & Digital Strategy
[Stevens logo]<https://www.stevens.edu/>
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